Is trade marketing a part of your marketing plan?

By Patrick Abou Chacra, Founder & CEO

Despite being a marketing discipline, trade marketing is often confused with strategic sales planning, far from what it actually stands for. Trade marketing relates to increasing the demand at wholesaler, retailer, or distributor level. Trade marketing is believed to be one of the oldest forms of marketing. In its early days, it was a function that assumed the role of organizing tailored promotions for large retail customers. In the ‘90’s, with increasing fragmentation of media, FMCGs needed a focused support to manage the trade. As a result, Trade marketing began evolving, supporting marketing and sales through various point of purchase activities. Today, all leading manufacturers recognize the need to have a trade marketing function as part of their business. Our experience at LIVÓN has been paved with many successful trade marketing initiatives. Based on our rich experience, we have designed this info graphic to share vital knowledge in this field. Put these into practice, and we assure you, that you too will have a similar success story to narrate.

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