Our first pitch. A first battle where we crossed swords with some of the biggest names in the industry. But the hunger to win was so high, it felt like we were on jet fuel. We went through 168 hours of brainstorming. Over 50 cups of coffee. A dozen plus ideas trashed. One week of sleepless nights. We had done this many times before. But collectively, as one team, a new agency, it felt totally different. At the end of the arduous journey, success awaited. MARS KSA chose to go with LIVÓN on the Snickers Extra Nuts campaign. It tasted sweet. #aiminghigh #bigdreams #passionislivon #livethepassion